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We've all been there...

You pop to the supermarket for one thing.
Twenty minutes later, you're walking out wondering how you just spent $124.

I spent 15 years in the FMCG industry. I know exactly how supermarkets are designed to make us buy more.
These days, I only do a big shop about every six weeks - not because I'm wildly organised, but because I've built a few simple habits.

This guide shares those habits.
Small mindset shifts that save time, money, and waste. No strict rules. Just things that work.


Nic brings an innovative and informed approach to
behaviour change.

Hamilton City Council

 

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