About Nic & the creation of Mainstream Green
Hi, I’m Nic, Founder and Behaviour Changer at Mainstream Green™.
My own journey and the creation of Mainstream Green
After nearly 15 years working in the corporate world of Fast Moving Consumer Goods (FMCG), I got to know far too much about how people behave in the supermarket and how to turn them into the ultimate consumer.
But then I started on a personal journey to live more sustainably.
It didn't start out this way, but it became a journey where I questioned every aspect of my consumption. Turns out that what and how we consume creates out impact on the world around us - it's our footprint.
The clothes we wear, the food we eat, the electricity we use, the the way we get around, the manufacturing that goes into the stuff we buy, the waste we create - what we consume creates our impact.
I've pretty much flipped and reversed everything I knew about consumption. I used to be about understanding shopper behaviour to get us to buy more, I now understand human behaviour to get us to consume less.
A passionate advocate for mindful consumption, I started Mainstream Green as a social enterprise to enable people and organisations to to tread more lightly on the planet.
I work with councils, businesses and individuals to create behaviour change. I live in Cambridge with my husband, two children and a LOT of house plants.